Prada

The Prada brand was founded in Milan in 1913 by Mario Prada as a luxury leather goods firm that sold trunks to the Italian Royal Family. In 1978, the brand found success when Mario’s granddaughter, Miuccia Prada, took control. Miuccia was originally an aspiring politician, receiving a Ph.D. in political science from the University of Milan. She was active at feminist demonstrations and was a member of the Communist party, but unlike many of her peers, she wore YSL to protests. Miuccia held a powerful love for aesthetics, frequenting Milanese vintage shops for clothing, and theaters for the beloved Italian Cinema of the 60s. In 1978, Miuccia dreamt up a black nylon backpack with a silver triangular label that would become a fetish object in the next 10 years. She used the same fabric used to make military tents to challenge the definition of luxury. Miuccia Prada and her husband, Patrizio Bertelli, control the company together. They added a ready-to-wear line in 1989 and started the Miu Miu line in 1992. Her feminism manifested itself in the brand’s identity as a reaction against overly feminine, sexy clothing. Due to the practicality of the clothes, the brand became associated with affluent working women. Despite her initial hesitation to embrace fashion, Miuccia rejects the idea that the field is superficial, trifling, or exclusively female - she believes “culture should be attractive, or else no one listens” - especially today, when we are bombarded daily with so much meaningless visual language. Miuccia doesn’t like to declare her politics outright but wants to elicit a reaction and make us pay attention. Today, the Prada Group is a multimillion-dollar fashion conglomerate and Raf Simmons as co-creative director. Miuccia uses her influence to uplift other women; her nonprofit supports up-and-coming artists and designers. She has hosted pop-up art shows and hired directors like Ava Duvernay and Chloë Sevigny to make short films featuring Miu Miu clothes.

Prada

08-15-21

The Prada brand was founded in Milan in 1913 by Mario Prada as a luxury leather goods firm that sold trunks to the Italian Royal Family. In 1978, the brand found success when Mario’s granddaughter, Miuccia Prada, took control. Miuccia was originally an aspiring politician, receiving a Ph.D. in political science from the University of Milan. She was active at feminist demonstrations and was a member of the Communist party, but unlike many of her peers, she wore YSL to protests. Miuccia held a powerful love for aesthetics, frequenting Milanese vintage shops for clothing, and theaters for the beloved Italian Cinema of the 60s. In 1978, Miuccia dreamt up a black nylon backpack with a silver triangular label that would become a fetish object in the next 10 years. She used the same fabric used to make military tents to challenge the definition of luxury. Miuccia Prada and her husband, Patrizio Bertelli, control the company together. They added a ready-to-wear line in 1989 and started the Miu Miu line in 1992. Her feminism manifested itself in the brand’s identity as a reaction against overly feminine, sexy clothing. Due to the practicality of the clothes, the brand became associated with affluent working women. Despite her initial hesitation to embrace fashion, Miuccia rejects the idea that the field is superficial, trifling, or exclusively female - she believes “culture should be attractive, or else no one listens” - especially today, when we are bombarded daily with so much meaningless visual language. Miuccia doesn’t like to declare her politics outright but wants to elicit a reaction and make us pay attention. Today, the Prada Group is a multimillion-dollar fashion conglomerate and Raf Simmons as co-creative director. Miuccia uses her influence to uplift other women; her nonprofit supports up-and-coming artists and designers. She has hosted pop-up art shows and hired directors like Ava Duvernay and Chloë Sevigny to make short films featuring Miu Miu clothes.

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