Moschino

“Fashion is absolutely tacky. Being fashionable is not positive at all. Fashion is over. Let’s talk about something worthwhile. Fashion kills people. It is Fascism. As a designer, I have to convince you to change–to cut your hair, to change the frames of your glasses. You’re a creature of the fashion system, a Muppet, not yourself.” - Moschino, 1989[1] Moschino embodies camp; the brand’s appeal is its insistence on making fun of itself, and it’s known for its pop and consumer culture references and gaudy irreverence. The brand was born in 1983 when Franco Moschino began creating collections while simultaneously critiquing the fashion industry. Moschino has always embraced irony and contradiction, mixing elements of “high” and “low” culture in his designs; in 1988, Moschino interrupted his show to screen “Fashion Blitz,” a campaign challenging the fashion system. The designer took breaks from his work in the industry to spearhead social awareness campaigns in the 90s[2]; He focused on issues such as animal cruelty, violence, and drug abuse, and later environmental concerns. His last runway show in 1994 was a green “eco-couture” collection, using only environmentally friendly materials and processes. Moschino died that same year of AIDS complications, and his assistant Rossella Jardini took over.[3] Jeremy Scott became the new face of the brand in 2014 and took up Moschino’s rebellious legacy with gusto. While Jeremy Scott’s playful approach to fashion has been met with criticism, he makes one thing clear: “I don’t care if the critics don’t like me. I want to be the people’s designer, like Diana was the people’s princess.” [4] And he is. His clothing is worn by many celebrities, most notably Miley Cyrus. His various collections have featured Looney Tunes characters, Trolls and have reinterpreted Barbie, Coca Cola, and Mcdonald's logos.

Moschino

08-15-21

“Fashion is absolutely tacky. Being fashionable is not positive at all. Fashion is over. Let’s talk about something worthwhile. Fashion kills people. It is Fascism. As a designer, I have to convince you to change–to cut your hair, to change the frames of your glasses. You’re a creature of the fashion system, a Muppet, not yourself.” - Moschino, 1989[1] Moschino embodies camp; the brand’s appeal is its insistence on making fun of itself, and it’s known for its pop and consumer culture references and gaudy irreverence. The brand was born in 1983 when Franco Moschino began creating collections while simultaneously critiquing the fashion industry. Moschino has always embraced irony and contradiction, mixing elements of “high” and “low” culture in his designs; in 1988, Moschino interrupted his show to screen “Fashion Blitz,” a campaign challenging the fashion system. The designer took breaks from his work in the industry to spearhead social awareness campaigns in the 90s[2]; He focused on issues such as animal cruelty, violence, and drug abuse, and later environmental concerns. His last runway show in 1994 was a green “eco-couture” collection, using only environmentally friendly materials and processes. Moschino died that same year of AIDS complications, and his assistant Rossella Jardini took over.[3] Jeremy Scott became the new face of the brand in 2014 and took up Moschino’s rebellious legacy with gusto. While Jeremy Scott’s playful approach to fashion has been met with criticism, he makes one thing clear: “I don’t care if the critics don’t like me. I want to be the people’s designer, like Diana was the people’s princess.” [4] And he is. His clothing is worn by many celebrities, most notably Miley Cyrus. His various collections have featured Looney Tunes characters, Trolls and have reinterpreted Barbie, Coca Cola, and Mcdonald's logos.

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