Iceberg

Iceberg started in Italy with the couple Giuliana Marchini and Silvano Gerani, who began a knitwear company called the Gilmar group. They were also collectors of American pop art, which served as the inspiration for their work. Marchini recruited the French designer Jean-Charles de Castelbajac, who designed a collection of pullovers in 1978, featuring images of iconic characters like Felix the Cat, Snoopy, and Bugs Bunny. Iceberg was highly popular in Italy during the 80s as part of the Paninaro subculture of northern Italy. During this period of globalization, Milanese teenagers were increasingly fascinated with American mass culture and consumerism. The style mirrored American staples of the 80s: Timberlands, puffer jackets, denim with white socks, and bright colors. In America, Iceberg became a popular brand in the hip-hop scene of the 90s. Although it has lost some of its name recognition in recent years, Iceberg's designs deeply influenced today's streetwear. The label is known for its bold color blocking, pop-art prints, and knit sportswear. After 2000, Marchini and Gerani's son, Paolo Gerani, became Iceberg's creative director. The brand has worked with many young designers, most notably the British designer James Long. The brand remains tied to the original family, with the garments still made in Italy at the headquarters located at Cattolica, a seaport town on the Adriatic coast.

Iceberg

Street Style Pioneer

08-15-21

Iceberg started in Italy with the couple Giuliana Marchini and Silvano Gerani, who began a knitwear company called the Gilmar group. They were also collectors of American pop art, which served as the inspiration for their work. Marchini recruited the French designer Jean-Charles de Castelbajac, who designed a collection of pullovers in 1978, featuring images of iconic characters like Felix the Cat, Snoopy, and Bugs Bunny. Iceberg was highly popular in Italy during the 80s as part of the Paninaro subculture of northern Italy. During this period of globalization, Milanese teenagers were increasingly fascinated with American mass culture and consumerism. The style mirrored American staples of the 80s: Timberlands, puffer jackets, denim with white socks, and bright colors. In America, Iceberg became a popular brand in the hip-hop scene of the 90s. Although it has lost some of its name recognition in recent years, Iceberg's designs deeply influenced today's streetwear. The label is known for its bold color blocking, pop-art prints, and knit sportswear. After 2000, Marchini and Gerani's son, Paolo Gerani, became Iceberg's creative director. The brand has worked with many young designers, most notably the British designer James Long. The brand remains tied to the original family, with the garments still made in Italy at the headquarters located at Cattolica, a seaport town on the Adriatic coast.

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